Marketing projects

Anyone who has worked in the marketing departments of financial firms knows it can be difficult getting things done. Market events, regulations and the requirements of stakeholders pull teams in all directions.

I can augment busy teams or supply a missing skillset. That project the team has been putting off for months? I can pick it up. I speak the language, know the audiences and understand the regulatory constraints.

Campaign management

Lots of firms spend significant time updating materials and publishing insights and opinions. But without the right promotion, analysis and optimisation, they are likely to be missing the full audience they deserve.

I have the campaign experience and publishing contacts to promote a company’s story more effectively. For firms that rely on agencies, I can ensure they are joined up and pushing in the same direction.

Team Leadership

Smaller firms may want to elevate their marketing but not be ready to allocate substantial budget. Hiring inexperienced juniors or giving responsibility to existing team members on top of their day jobs is unlikely to be effective.

I can provide guidance where experience is lacking, identify opportunities that are being missed and help to organise activity. And when companies need to recruit marketers, I can help them find the people they need.